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  <url>
    <loc>http://joshmetzman.com/services</loc>
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    <lastmod>2022-01-29</lastmod>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://joshmetzman.com/intro</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-04</lastmod>
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  <url>
    <loc>http://joshmetzman.com/testimonials</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-04</lastmod>
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  <url>
    <loc>http://joshmetzman.com/garnier-nutrisse-product-renovation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622224257682-Z0VGVDOU57QLUUFTTKKB/nutrisse+title+slide.PNG</image:loc>
      <image:title>Garnier Nutrisse Product Renovation</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622224257042-XO80CPAY5O61OJES7QAW/nutrisse+packaging.PNG</image:loc>
      <image:title>Garnier Nutrisse Product Renovation</image:title>
      <image:caption>Updated front of Nutrisse box</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622224255609-UM4Z3BBT4I8KA08MIHT9/nutrisse+better.PNG</image:loc>
      <image:title>Garnier Nutrisse Product Renovation</image:title>
      <image:caption>Summary slide of updated Nutrisse offerings for 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622224439858-S2RJA362JYCNSFSQSXA4/gn+reno+2020+care.PNG</image:loc>
      <image:title>Garnier Nutrisse Product Renovation</image:title>
      <image:caption>Updated after-care conditioning mask &amp; claim</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622224255317-BC2D2DPJPMT2SX58ZBN3/nutrisse+instructions.PNG</image:loc>
      <image:title>Garnier Nutrisse Product Renovation</image:title>
      <image:caption>Updated, user-friendly instructions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622224695791-VXBYGB2YYW9EADEL2E2R/gn+reno+instructions.PNG</image:loc>
      <image:title>Garnier Nutrisse Product Renovation</image:title>
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      <image:title>Garnier Nutrisse Product Renovation</image:title>
      <image:caption>Updated Nutrisse packaging sustainability offering</image:caption>
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  </url>
  <url>
    <loc>http://joshmetzman.com/loreal-luxe-dashboard-rollout</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622508920781-M7CKQBLP9PWYUTW5D804/luxe%2Btracker_censored.jpg</image:loc>
      <image:title>L'Oréal LUXE Live D2C Dashboard Rollout</image:title>
      <image:caption>Live, interactive roll-up dashboard that compares LUXE brands’ performances to forecasts &amp; benchmarks, available 24/7 &amp; sent automatically to stakeholders’ inboxes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622508878044-MNCD2UEPEIAM7LUK2CFH/lancome+yesterday_censored.jpg</image:loc>
      <image:title>L'Oréal LUXE Live D2C Dashboard Rollout</image:title>
      <image:caption>Live page reflecting the previous day’s D2C site performance, breaking down top KPIs in interactive, digestible visualizations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622508877403-IW5Y6U19525J105V39LZ/itc+rev+traffic+cvr_censored.jpg</image:loc>
      <image:title>L'Oréal LUXE Live D2C Dashboard Rollout</image:title>
      <image:caption>Live brand KPI storytelling for forecasting &amp; site health</image:caption>
    </image:image>
    <image:image>
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      <image:title>L'Oréal LUXE Live D2C Dashboard Rollout</image:title>
      <image:caption>Live brand channel sales dashboard that enables actionable insights for campaign optimizations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622508876525-72HYMY6DK8C9K6H2Z577/luxe+reason_censored.jpg</image:loc>
      <image:title>L'Oréal LUXE Live D2C Dashboard Rollout</image:title>
      <image:caption>Google Survey performance for each D2C site, summarizing shoppers’ reasons for visiting each</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622508876564-68KE5LUM9JCVSPEER0GJ/kcom+paid+search_censored.jpg</image:loc>
      <image:title>L'Oréal LUXE Live D2C Dashboard Rollout</image:title>
      <image:caption>Live brand channel sales dashboard that enables actionable insights for campaign optimizations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622508877061-3YMV84JF3I28RUSKX2O2/kcom+entry+exit+pages_censored.jpg</image:loc>
      <image:title>L'Oréal LUXE Live D2C Dashboard Rollout</image:title>
      <image:caption>Kiehl’s top landing &amp; exit pages, promoting landing page optimization for quick campaign wins &amp; site health optimizations to keep users engaged</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622508877513-XJYWHZQELN745BDWGDXZ/gab+product_censored.jpg</image:loc>
      <image:title>L'Oréal LUXE Live D2C Dashboard Rollout</image:title>
      <image:caption>Interactive summary page of top product performance for Giorgio Armani Beauty, providing live product description page analyses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622508877859-AYCG5V2DNLPYA5G2ADLM/gab+on+site+search_censored.jpg</image:loc>
      <image:title>L'Oréal LUXE Live D2C Dashboard Rollout</image:title>
      <image:caption>On-site search dashboard page that promotes SEO &amp; product page optimization for successful sessions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/maybelline-x-walgreens-holiday-exclusive</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622511307734-A9WB0T9KED2LCPA4MGGJ/maybellinecountdown.jpg</image:loc>
      <image:title>Maybelline x Walgreens Holiday Exclusive</image:title>
      <image:caption>Exclusive Countdown Mascara kit, sold into Walgreens</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622511307698-7HSS1B95XXSQ41X1FZX7/mny+countdown+back.jpg</image:loc>
      <image:title>Maybelline x Walgreens Holiday Exclusive</image:title>
      <image:caption>Exclusive Countdown Mascara kit, sold into Walgreens</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622511307287-AWO67T20D5OP3VARVACS/51i3z%2B8rQqL._SL1000_.jpg</image:loc>
      <image:title>Maybelline x Walgreens Holiday Exclusive</image:title>
      <image:caption>Exclusive Countdown Mascara ornament, sold into Walgreens</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/loreal-paris-launch-plan</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622515014180-XBA7YN1SIB6AUNBB3WNV/CVI+title+page.PNG</image:loc>
      <image:title>L’Oreal Paris Product Launch Plan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622515010325-RNEYOIDGC6PYSBCTWJY1/cvi+opportunity_censored.jpg</image:loc>
      <image:title>L’Oreal Paris Product Launch Plan</image:title>
      <image:caption>Diving deeper into color-treated consumers to identify the target consumer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622515009378-DYX98L3O8U5Q0XO5WL1Y/color+treated+heatmap.PNG</image:loc>
      <image:title>L’Oreal Paris Product Launch Plan</image:title>
      <image:caption>Heatmapping over-indexing in color-treated hair products (% of all hair care) vs population density, confirming its popularity in cities &amp; identifying where to target media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622515009500-DHWR4SV3D743UHTXA594/cvi+burberry.PNG</image:loc>
      <image:title>L’Oreal Paris Product Launch Plan</image:title>
      <image:caption>Among the case studies I looked into was Burberry, whose social content strategies grew the brand significantly while launching product extensions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622515012191-FS1P3J5LWEAMQX7LC33K/cvi+product.PNG</image:loc>
      <image:title>L’Oreal Paris Product Launch Plan</image:title>
      <image:caption>Product intro page, detailing the Color Vibrancy Intensive promise</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622515012431-ETABTUUQCAIZY6TC1FLB/cvi+ptp.PNG</image:loc>
      <image:title>L’Oreal Paris Product Launch Plan</image:title>
      <image:caption>360 degree launch plan overview, from awareness to advocacy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622515009852-O0RWA4ECHUCYUYWJOHCT/cvi+feria_censored.jpg</image:loc>
      <image:title>L’Oreal Paris Product Launch Plan</image:title>
      <image:caption>Cross-brand sampling strategy with L’Oreal Paris Feria.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622515010950-QDB0EAUH67KNBKA1SVPT/cvi+in+store.PNG</image:loc>
      <image:title>L’Oreal Paris Product Launch Plan</image:title>
      <image:caption>End cap display I designed, educating consumers about which Color Vibrancy products are right for them.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/nike-team-crm</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622563590846-I3FXHU09HYL3D2OM1JZO/nike+lax+email_censored.jpg</image:loc>
      <image:title>Nike Team CRM Platform Development</image:title>
      <image:caption>Dynamic CRM email sent to over 4,000 NCAA &amp; club sports coaches/captains. Dynamic customizations included custom banners, names, teams, mascots, etc. for the most personalized experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622731823979-37C1N1F7V8AF26WDIMAY/bball+banner.PNG</image:loc>
      <image:title>Nike Team CRM Platform Development - Basketball CRM Email Banner</image:title>
      <image:caption>Design used on email marketing campaign sent to over 200 men's NCAA &amp; club basketball teams. Generated 22% click rate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622731824915-IL74PXJ0QM4VRM2LVGAG/volleyball+banner.PNG</image:loc>
      <image:title>Nike Team CRM Platform Development - Volleyball CRM Email Banner</image:title>
      <image:caption>Design used on email marketing campaign sent to over 200 women's NCAA &amp; club volleyball teams. Generated 9.0% click rate</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/it-cosmetics-affiliate-growth-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622559262424-O4G8N04L0LWB5L6AVUB9/itc+mr+rebates+newsletter.PNG</image:loc>
      <image:title>IT Cosmetics Affiliate Growth Strategy</image:title>
      <image:caption>Incremental newsletter placement on Mr. Rebates</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622559276881-9ABS688LR053YMIIX7WM/rmn%2Bplacement.jpg</image:loc>
      <image:title>IT Cosmetics Affiliate Growth Strategy</image:title>
      <image:caption>IT Cosmetics featured on the Retail Me Not homepage for its Friends &amp; Family promotion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622559262282-OWMQ22M7X654NQMMADIQ/cartera.PNG</image:loc>
      <image:title>IT Cosmetics Affiliate Growth Strategy</image:title>
      <image:caption>The addition of Cartera Commerce for airline customers to purchase IT Cosmetics with their miles generated a new audience &amp; incremental revenue in the affiliate channel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622559262767-OE04OVZCDHW5Z2G7Z92H/rak+ff+placement.PNG</image:loc>
      <image:title>IT Cosmetics Affiliate Growth Strategy</image:title>
      <image:caption>Friends &amp; Family promo placement on Rakuten.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/it-cosmetics-customer-segmentation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622558469403-LSI9B593JK9SH474MVIF/091619-auto-replenish-retargeting-250x250.jpg</image:loc>
      <image:title>IT Cosmetics Customer Segmentation</image:title>
      <image:caption>Dynamic repurchase ad promoting the auto-replenish program</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622558386983-WWQ6QA5UO54WVGCU2XWA/111519-secret-sauce-refresh-retargeting-300x250.jpg</image:loc>
      <image:title>IT Cosmetics Customer Segmentation</image:title>
      <image:caption>Dynamic repurchase ad for customers that recently received Secret Sauce Moisturizer samples</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/lower-merion-basketball-design</loc>
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    <priority>0.75</priority>
    <lastmod>2021-06-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1441736024343-WIIIWXCDKV9W4I71QNN7/Net3.jpg</image:loc>
      <image:title>Lower Merion Basketball Design - 2013 State Champions Shirt</image:title>
      <image:caption>Designed sell-out apparel for Lower Merion’s 2013 state championship</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1499390408741-H8OFROT1ACKSTVC5JN7F/Screen+Shot+2017-07-06+at+9.19.49+PM.png</image:loc>
      <image:title>Lower Merion Basketball Design - 2016-17 Season Poster</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1499390623454-CS7EAFOZHRK0D406M34C/Whatever+It+Takes-1.jpg</image:loc>
      <image:title>Lower Merion Basketball Design - 2017 Playoffs Campaign "It's What We Do."</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1499390618020-6COO3170PY45ZJL49VAJ/Believe.jpg</image:loc>
      <image:title>Lower Merion Basketball Design - 2017 Playoffs Campaign "It's What We Do."</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1499390625075-PDE9WJ4E6GP4INXSFTME/Buzzer-Beaters-2.jpg</image:loc>
      <image:title>Lower Merion Basketball Design - 2017 Playoffs Campaign "It's What We Do."</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1441736021853-JEDKYH5RSGJ4LWUF3W6Z/Central+League+ShirtSmooth4c.jpg</image:loc>
      <image:title>Lower Merion Basketball Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1441736023884-M9JHSR21W0VEE1UHLJY4/Aces+Big+Poster.jpg</image:loc>
      <image:title>Lower Merion Basketball Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1441736020751-DUZJBP8BQ7ZJJCPAPEFL/WeBelieveBlack.png</image:loc>
      <image:title>Lower Merion Basketball Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/it-cosmetics-influencer-performance-program</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622561097734-TC5L1JH4VGUENAAMHGAP/Slide1.PNG</image:loc>
      <image:title>IT Cosmetics Influencer Performance Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622561694941-0Q811NX5C8J07GKH6WC8/Slide3_censored_censored.jpg</image:loc>
      <image:title>IT Cosmetics Influencer Performance Program</image:title>
      <image:caption>Event summary slide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622561096873-Y9AEW015H2P9GZFDTNN8/Slide4_censored.jpg</image:loc>
      <image:title>IT Cosmetics Influencer Performance Program</image:title>
      <image:caption>Topline statistics from Lash Blowout influencer campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622561095681-7K72QEM5LV0LBFQRE56A/Slide5_censored.jpg</image:loc>
      <image:title>IT Cosmetics Influencer Performance Program</image:title>
      <image:caption>Detailed overview of top influencer performance for Lash Blowout, used to optimize spend on future influencer campaigns</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622561095590-FGJ6WOK0RQ0MUA93LI6Y/Slide6_censored.jpg</image:loc>
      <image:title>IT Cosmetics Influencer Performance Program</image:title>
      <image:caption>A detailed summary of each influencer’s audiences, leveraged to connect with shoppers of specific demographics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622561095166-NUU3L64EXF4PB2SPKTJC/Slide8_censored.jpg</image:loc>
      <image:title>IT Cosmetics Influencer Performance Program</image:title>
      <image:caption>Product performance report from the campaign, providing insights on cross-purchase behavior, related products to the influencers, &amp; top samples ordered, which were retargeted to purchasers in full-size</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622561095126-UOOPHM31D3Q7VAPF9Y9O/Slide7_censored.jpg</image:loc>
      <image:title>IT Cosmetics Influencer Performance Program</image:title>
      <image:caption>Influencer campaigns don’t just impact social channels. I implemented a system to show campaigns’ impacts on other channels as well.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/ibusiness-technologies-device-branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622583469251-MK3GLAEST9G2HNSMY04J/image-asset.jpg</image:loc>
      <image:title>iBusiness Technologies Device Branding - Client-Branded iPads</image:title>
      <image:caption>Designed iPad box sleeves for clients nationwide. (Philadelphia Eagles pictured)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1499560356756-HBSVZ4LGS6UFDLD5CXDD/Branded+Eagles+iPads.jpg</image:loc>
      <image:title>iBusiness Technologies Device Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/nike-team-apparel-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1445540958475-953ENY2CL86XE4CSRLAC/Screen+Shot+2015-10-22+at+3.08.56+PM.png</image:loc>
      <image:title>Nike Team Graphic Design - Mockups</image:title>
      <image:caption>Created mockups for over 300 different articles of clothing. Designs were printed on thousands of pieces nationwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1443307257201-GXI7QZS4SKJDYSLLCP3R/1BaylorBanners-01.png</image:loc>
      <image:title>Nike Team Graphic Design - Baylor Club Lacrosse Banner</image:title>
      <image:caption>Designed a 3x8' banner for Baylor University's club lacrosse team</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1457473102082-D74SPZVD9H953JQ66R21/Screen+Shot+2016-03-08+at+4.38.03+PM.png</image:loc>
      <image:title>Nike Team Graphic Design - Syracuse Basketball Shirts</image:title>
      <image:caption>Designed as a fundraising collateral for the family of Syracuse Basketball icon Dwayne "Pearl" Washington, who was diagnosed with cancer. Shirts were distributed to the Syracuse NCAA Men’s &amp; Women’s Basketball teams and sold in the community, with all proceeds benefiting the Washington family.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1442108088730-IDEXMZVN2CVA2045H0ZU/TigerVector.png</image:loc>
      <image:title>Nike Team Graphic Design - Mexico Academy Vector</image:title>
      <image:caption>Vectored the school logo for Mexico Academy's sports teams in New York. Logo used on team equipment and apparel</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/homakase-brand-conception-development</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622581320961-5PS8FPRF9V2FEZFSQ7LX/brand+logos.PNG</image:loc>
      <image:title>Homakase Brand Conception &amp; Development</image:title>
      <image:caption>Brand identity guidelines included logos (pictured), mission, about, colors, fonts, tone, inspiration &amp; more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622581177718-WLH68BDVN1EU6NM6ZXB1/homakase+screenshot+2_censored.jpg</image:loc>
      <image:title>Homakase Brand Conception &amp; Development</image:title>
      <image:caption>Instagram post promoting celebrations with Homakase</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1623081234731-19XK73UCCNOA675I0T23/homakase%2Bplate%2Bsetup.jpg</image:loc>
      <image:title>Homakase Brand Conception &amp; Development</image:title>
      <image:caption>In-home experience table setting, featuring custom branded menus, chopsticks, &amp; plates</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622581177735-6HLL5WVT93SM4FH4MH5W/homakase+screenshot+1_censored.jpg</image:loc>
      <image:title>Homakase Brand Conception &amp; Development</image:title>
      <image:caption>Instagram post promoting sustainable, local menus</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/bbyo-passport-full-funnel-media-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622577912774-2MFM6RY35CZ8M90N6894/Video+campaign.PNG</image:loc>
      <image:title>BBYO Passport Media Strategy</image:title>
      <image:caption>Brand awareness video, targeted towards lookalike &amp; affinity audiences across Facebook &amp; Instagram</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622577911482-Z8JMJQKKSUE87T6LE9DQ/consideration+campaign+2+fb.PNG</image:loc>
      <image:title>BBYO Passport Media Strategy</image:title>
      <image:caption>Consideration campaign, targeted towards parents &amp; students that viewed the awareness video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622577911784-8R07CYS5CHXZHXTCMP9D/consideration+campaign+ig.PNG</image:loc>
      <image:title>BBYO Passport Media Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622577912216-PPIHDY0NQ0AEQ30XU9QU/conversion+campaign+ig+post.PNG</image:loc>
      <image:title>BBYO Passport Media Strategy</image:title>
      <image:caption>In-feed conversion campaign, targeted towards parents &amp; students that engaged with prior campaigns &amp; showed consideration through their interactions with the brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622577912505-KDMFKHCXW1CRF7GZEROR/conversion+campaign+story.PNG</image:loc>
      <image:title>BBYO Passport Media Strategy</image:title>
      <image:caption>In-feed conversion campaign, targeted towards parents &amp; students that engaged with prior campaigns &amp; showed consideration through their interactions with the brand</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1644485155927-834PPL44UNSX2M19BXCD/noodleslurp.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622511307734-A9WB0T9KED2LCPA4MGGJ/maybellinecountdown.jpg</image:loc>
      <image:title>All Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622561097734-TC5L1JH4VGUENAAMHGAP/Slide1.PNG</image:loc>
      <image:title>All Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1445540958475-953ENY2CL86XE4CSRLAC/Screen+Shot+2015-10-22+at+3.08.56+PM.png</image:loc>
      <image:title>All Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1677175049665-EOUL9J321L5L4CEA2OTJ/Connected+Apprentice+Web+Screenshots+on+Devices.png</image:loc>
      <image:title>All Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622583469251-MK3GLAEST9G2HNSMY04J/image-asset.jpg</image:loc>
      <image:title>All Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622563590846-I3FXHU09HYL3D2OM1JZO/nike+lax+email_censored.jpg</image:loc>
      <image:title>All Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622577912774-2MFM6RY35CZ8M90N6894/Video+campaign.PNG</image:loc>
      <image:title>All Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622558386983-WWQ6QA5UO54WVGCU2XWA/111519-secret-sauce-refresh-retargeting-300x250.jpg</image:loc>
      <image:title>All Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622515014180-XBA7YN1SIB6AUNBB3WNV/CVI+title+page.PNG</image:loc>
      <image:title>All Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622224257682-Z0VGVDOU57QLUUFTTKKB/nutrisse+title+slide.PNG</image:loc>
      <image:title>All Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622559262424-O4G8N04L0LWB5L6AVUB9/itc+mr+rebates+newsletter.PNG</image:loc>
      <image:title>All Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/685825de-8b0f-4710-9973-2746cf813c11/JM.com+Website+Portfolio+Fish+%26+Icons+022223-01.png</image:loc>
      <image:title>All Work - Recent Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622508878044-MNCD2UEPEIAM7LUK2CFH/lancome+yesterday_censored.jpg</image:loc>
      <image:title>All Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622581320961-5PS8FPRF9V2FEZFSQ7LX/brand+logos.PNG</image:loc>
      <image:title>All Work</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/contact-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-20</lastmod>
  </url>
  <url>
    <loc>http://joshmetzman.com/test-fish</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1a7eefda-4dd5-441b-95c3-b24bd60c48dc/Fish+Part+Portfolio+Headers-13.png</image:loc>
      <image:title>Test Fish - TESTING</image:title>
      <image:caption>Test 123</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/c3e5e2a3-94bc-4c9e-aad1-92a4589a02ea/Final+Portfolio+Fish+%26+Icons+020922-12.png</image:loc>
      <image:title>Test Fish</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/65f98ff9-0145-4e5c-ac25-3e2089e6c547/Fish+Part+Portfolio+Headers-09.png</image:loc>
      <image:title>Test Fish</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/09a53690-4cfb-42a2-90f5-dc9a2ca09d6d/Marketing+background+Fillet-08.png</image:loc>
      <image:title>Test Fish</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/e02805f8-b618-466e-831c-a022f52cc30b/JM.com+Website+Portfolio+Fish+%26+Icons+022223-11.png</image:loc>
      <image:title>Test Fish</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://joshmetzman.com/ecommerce</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/4867d5da-22d6-40ab-98ca-b139b13744a7/Fish+Part+Portfolio+Headers-10.png</image:loc>
      <image:title>Ecommerce - Ecommerce</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622508878044-MNCD2UEPEIAM7LUK2CFH/lancome+yesterday_censored.jpg</image:loc>
      <image:title>Ecommerce - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622559262424-O4G8N04L0LWB5L6AVUB9/itc+mr+rebates+newsletter.PNG</image:loc>
      <image:title>Ecommerce - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622577912774-2MFM6RY35CZ8M90N6894/Video+campaign.PNG</image:loc>
      <image:title>Ecommerce - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55ee54f3e4b05b152fcbb4cc/1622561097734-TC5L1JH4VGUENAAMHGAP/Slide1.PNG</image:loc>
      <image:title>Ecommerce - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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