Business Development
My entrepreneurial mindset provides eyes for growth and efficiency. Want to get ahead of your competitors?
HOMAKASE BRAND CONCEPTION & DEVELOPMENT
Turned my passion for sustainable seafood into an accessible in-home sushi experience for over 1,500 guests.
Brand development, digital content strategy, branding design, supply chain management, customer service
CONNECTED APPRENTICE BRAND DEVELOPMENT
Cut the sales cycle time in half & successfully entered new markets with a modern brand identity, website, & sales pitch deck.
Business development, project management, branding design, UX design
IT COSMETICS INFLUENCER PERFORMANCE PROGRAM
Grew ROI 2.1x by creating a KPI-based influencer performance program.
Team management, data analytics, influencer marketing, employee training
NIKE TEAM CRM PLATFORM DEVELOPMENT
Grew Nike Team’s outbound leads 450% by building a CRM database & targeting with hyper-personalized marketing.
CRM marketing, team leadership, database management, customer segmentation, graphic design
L'ORÉAL LUXE LIVE D2C DASHBOARD ROLLOUT
Prepared over 300 marketers with analytics tools & education for ecommerce success in the wake of COVID-19.
Project management, site & campaign optimization, analytics reporting, Google Data Studio, UX design, employee training
BBYO PASSPORT GROWTH & PAID MEDIA STRATEGY
Created full funnel digital ad journeys that grew the CRM database by 30%, lifted conversion 2x, & reduced CPC by 78%
Employee training, content strategy, A/B testing, audience segmenting, Facebook Business Manager, CRM marketing, Google Analytics
NIKE TEAM APPAREL DESIGN OFFERING
Cut time-to-purchase by 50% & increased customer retention by 34% from value-added graphic design service.
Graphic design, CRM marketing, project management
MAYBELLINE X WALGREENS EXCLUSIVE HOLIDAY KIT DEVELOPMENT
Leveraged consumer insights to create a retailer-exclusive holiday makeup kit that sold into Walgreens & earned a 4.8-star average review.
Brand partnerships, project management, product development, packaging design
IT COSMETICS AFFILIATE GROWTH STRATEGY
Grew IT Cosmetics’ customer acquisition through affiliate placements & optimization.
Affiliate marketing, media buying, media planning, project management
Speaking of heads…Salmon Head Noodle Soup
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(Serves 6)
4 salmon heads, gills removed
1 small onion, chopped
1 3-inch piece of kombu (optional)
1 small knob of ginger, peeled and quartered
Sea salt
1/4 cup of mirin
6oz dry rice noodles
1 Tbsp dark soy sauce
3 Tbsp white miso paste
2 Tbsp chives
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Wash the salmon heads to remove remaining blood & gills that would otherwise produce a cloudy, bitter soup.
In a large pot, add 8 cups of water, heads, onion, kombu, and ginger. Bring to a gentle simmer over medium heat, uncovered.
Reduce the heat to low and let simmer for 30 minutes, reducing by roughly a third.
Strain the broth with a fine mesh strainer or cheesecloth.
Pick the remaining meat from the heads out, making sure to get the rich cheek meat. Reserve in a bowl for later.
Bring the broth back to a simmer on medium heat. Add mirin. Once back at a simmer, add soy sauce. Bring back to a simmer. Remove from heat.
Add soup broth and a generous teaspoon of miso to each bowl. Taste test, adding salt if necessary.
Meanwhile, make the rice noodles in a separate pot.
Add noodles to the bowl, followed by salmon head meat, then chive garnish. Serve.