Case studies from favorite projects over my last decade in B2C and B2B marketing, from enterprise portfolios to scrappy startups.
Content production, syndication, measurement, and request project management rebuilt as one connected system.
Positioning, a go-to-market playbook, and sales assets that helped Connected Apprentice enter new key markets.
An editorial content engine that earned 13,000+ AI search features and turned organic content into a compounding revenue channel.
An AI agent workforce running first-pass QA that cut revisions and touchpoints across the content pipeline.
New shoppable capabilities implementation, executed from discovery to pilot and expansion.
An enterprise SEO & GEO roadmap uniting 18 websites and 150+ search-savvy marketers on one production system.
Live dashboard adoption and education that turned the pandemic into 2x conversion across 12 D2C sites.
A CRM database and hyper-personalized outreach program built from the ground up.
Integrated in-ad shoppable landing pages that let shoppers buy directly instead of leaving their scroll.
Dynamic replenishment segments that doubled purchase rate on sampled products.
Full-funnel ad journeys that doubled conversion and grew the CRM database 30%.
A KPI-based performance program that took the influencer channel beyond likes and into attributable revenue.
Case studies in this area are coming soon.