BBYO Passport Growth & Paid Media Strategy

The Challenge

Promote BBYO Passport’s teen travel experiences to new prospects on a tight budget.

The Solution

A/B testing assets, CTAs & landing pages allowed for the most efficient spend possible in this project. Once we found the best practices through A/B testing, I deployed full funnel digital journeys that generated leads from lookalike audiences, engaged them with targeted paid social ads, & ultimately converted with promotional, segmented paid social & email campaigns.

The Result

The full funnel journey earned BBYO Passport 30% growth in their database & 2x lift in conversion rate, while reducing cost per session by 78% vs prior campaigns.

Key Skills Applied

Digital content strategy, A/B testing, audience segmenting, employee training, Facebook Business Manager, CRM marketing, Google Analytics