Digital Marketing Consulting

Projects, products, campaigns, & strategies. Brand management is the meat of my experience.

Cut the sales cycle time in half & successfully entered new markets with a modern brand identity, website, & sales pitch deck.

Brand development, project management, branding design, UX design

Turned my passion for sustainable seafood into an accessible in-home sushi experience for over 1,500 guests.

Brand development, digital content strategy, branding design, supply chain management, customer service

Developed complete launch strategy for product line extension that sold 9.9 million units & grew brand market share.

Marketing strategy, digital content strategy, lead generation, competitive analysis, project management, display & presentation design.

Grew ROAS 2.1x through KPI-based influencer performance program.

Data analytics, team management, influencer marketing, employee training

Created full funnel digital ad journeys that grew the CRM database by 30%, lifted conversion 2x, & reduced CPC by 78%

Content strategy, A/B testing, audience segmenting, employee training, Facebook Business Manager, CRM marketing, Google Analytics

Beat market growth by developing packaging & user experience renovation based on consumer trends.

Packaging & presentation design, competitive analysis, focus group research, project management, product development

Cut time-to-purchase by 50% & increased customer retention by 34% from value-added graphic design service.

Graphic design, CRM marketing, project management

Leveraged consumer insights to create a retailer-exclusive holiday makeup kit that sold into Walgreens & earned a 4.8-star average review.

Competitive analysis, project management, product development, packaging & presentation design

Grew IT Cosmetics’ customer acquisition through affiliate placements & optimization.

Affiliate marketing, media buying, media planning, project management

1 2lb skinless salmon fillet (see Ecommerce for a no-waste salmon skin recipe)
1 handful of fresh sage
2 sprigs of rosemary
Salt
1Tbsp Extra virgin olive oil
1. Preheat oven to 225°F.
2. Lay rosemary & sage on center of a baking sheet.
3. Season both sides of salmon with a generous sprinkle of salt. Let it stand in the fridge for 20 minutes, then pat off any excess moisture.
4. Tuck the salmon into your pile of herbs. Drizzle with olive oil and rub it in evenly.
5. Roast the salmon 30-45 minutes, until flaky at its thickest part when poked with a knife.
The salmon will appear nearly translucent once cooked, since the slow roast is gentle on its proteins.
6. Serve with a lemon wedge garnish.