Recent Work
CONNECTED APPRENTICE BRAND DEVELOPMENT
Cut the sales cycle time in half & successfully entered new markets with a modern brand identity, website, & sales pitch deck.
Brand development, project management, branding design, UX design
L'ORÉAL LUXE LIVE D2C DASHBOARD ROLLOUT
Prepared over 300 marketers with analytics tools & education for ecommerce success in the wake of COVID-19.
Project management, site & campaign optimization, analytics reporting, Google Data Studio, UX design, employee training
HOMAKASE BRAND CONCEPTION & DEVELOPMENT
Turned my passion for sustainable seafood into an accessible in-home sushi experience for over 1,500 guests.
Brand development, digital content strategy, branding design, supply chain management, customer service
NIKE TEAM CRM PLATFORM DEVELOPMENT
Grew Nike Team’s outbound leads 450% by building a CRM database & targeting with hyper-personalized marketing.
CRM marketing, team leadership, database management, customer segmentation, graphic design
GARNIER NUTRISSE PRODUCT RENOVATION
Beat market growth by developing packaging & user experience renovation based on consumer trends.
Packaging & presentation design, competitive analysis, focus group research, project management, product development
BBYO PASSPORT GROWTH & PAID MEDIA STRATEGY
Created full funnel digital ad journeys that grew the CRM database by 30%, lifted conversion 2x, & reduced CPC by 78%
Content strategy, A/B testing, audience segmenting, employee training, Facebook Business Manager, CRM marketing, Google Analytics
IT COSMETICS INFLUENCER PERFORMANCE PROGRAM
Grew ROI 2.1x by creating a KPI-based influencer performance program.
Data analytics, team management, influencer marketing, employee training
IBUSINESS TECHNOLOGIES CLIENT BRANDING OFFERING
Elevated the custom mobile device offering by designing branded packaging & device assets.
Brand development, brand design, packaging design
L'ORÉAL PARIS COLOR VIBRANCY INTENSIVE US LAUNCH PLAN
Developed complete launch strategy for product line extension that sold 9.9 million units & grew brand market share.
Marketing strategy, digital content strategy, lead generation, competitive analysis, project management, display & presentation design.
NIKE TEAM APPAREL DESIGN OFFERING
Cut time-to-purchase by 50% & increased customer retention by 34% from value-added graphic design service.
Graphic design, CRM marketing, project management
MAYBELLINE X WALGREENS EXCLUSIVE HOLIDAY KIT DEVELOPMENT
Leveraged consumer insights to create a retailer-exclusive holiday makeup kit that sold into Walgreens & earned a 4.8-star average review.
Competitive analysis, project management, product development, packaging & presentation design
IT COSMETICS CUSTOMER SEGMENTATION
Grew repurchase rate 11% & doubled sample-to-full conversion with participating customers by creating dynamic product replenishment segments.
Customer segmentation, data management, Google Analytics, Facebook Business Manager, Google Ads, project management
IT COSMETICS AFFILIATE GROWTH STRATEGY
Grew IT Cosmetics’ customer acquisition through affiliate placements & optimization.
Affiliate marketing, media buying, media planning, project management