Garnier Nutrisse Product Renovation

The Challenge

Improve Garnier Nutrisse’s brand equity in a crowded hair color aisle on a limited budget

The Solution

Thorough competitive and consumer analyses led to key insights—Nutrisse’s equity as the “nourishing” color brand, consumer trends of beauty masking, & opportunities in user experience & naturality. These became the drivers of a refreshed Nutrisse packaging & user experience, from the aisle to the #newhair selfie.

The renovated packaging popped off the shelf while staying true to the brand. Streamlined instructions invited new & loyal users alike to create their best results using tools now made with recycled plastic. The experience would then be capped with an after-color hair mask that left users feeling nourished and beautiful.

The Result

Garnier’s Nutrisse renovation lifted the sub-brand’s sales volume 9%, +2.4% over the rest of the consumer permanent color market.

Key Skills Applied

Packaging & presentation design, competitive analysis, focus group research, project management, product development.