IT Cosmetics Affiliate Growth Strategy

The Challenge

Acquire new IT Cosmetics customers through affiliate marketing.

The Solution

Analyzing affiliate users’ behaviors led to targeting new & growing affiliate platforms with placements surrounding sampling & best-sellers, while consistently generating excitement around the brand to move up the partner ranks on Rakuten Affiliate Networks’ sites.

The Result

In just 4 months, IT Cosmetics’ affiliate channel acquired over 31K new customers, generating $1.9M & growing the channel +7.5% in YoY revenue.

Key Skills Applied

Affiliate marketing, media buying, media planning, project management