IT Cosmetics Customer Segmentation Strategy

The Challenge

Form a digital strategy to promote IT Cosmetics product replenishment & convert product samples into full-size orders.

The Solution

Developing customer segments to reach users with dynamic replenishment & sample-to-full ads across social & email based on the average usage rates of recent purchases & included samples.

The Result

IT Cosmetics saw 11% growth in repurchase rates, 4% growth in the auto-replenish program, & 2x growth in sample-to-full conversion, while lifting customer lifetime value of these users by an average of $42.

Key Skills Applied

Customer segmentation, data management, Google Analytics, Facebook Business Manager, Google Ads, project management