Maybelline x Walgreens Exclusive Holiday Kit Development

The Challenge

Leverage Maybelline’s existing product portfolio to create a Walgreens Exclusive kit for Maybelline’s Countdown holiday collection.

The Solution

Cross-purchase & financial analyses, as well as focus groups with beauty junkies revealed opportunities to assemble complete New Year’s Eve looks & promote Maybelline’s extensive mascara offerings.

The Result

Walgreens bought the Maybelline Countdown Collection, including their exclusive mini mascaras, which sold out and averaged 4.8-star reviews online.

Key Skills Applied

Competitive analysis, project management, product development, packaging & presentation design