Nike Team CRM platform development

The Challenge

Grow outbound leads for Nike Team’s collegiate sports equipment & apparel business.

The Solution

Create Nike Team’s first CRM platform—collecting over 4,000 collegiate sports teams’ contact information & developing custom segments, which were used to send hyper-personalized emails to introduce Nike Team & nurture leads.

The Result

Our team recorded 12 straight months of consecutive record-breaking sales, a 4.5x lift in outbound leads in 2015-16, & CRM campaigns 3.7x more effective than the sports industry average

Key Skills Applied

CRM marketing, team leadership, database management, customer segmentation, graphic design